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60 Million Consumers Names Herbatint Long-Lasting, Safest Hair Dye

PARIS—60 Million Consumers, the French consumer testing organization, tested 15 wellknown
mass market and three natural hair dyes currently sold in Europe and the United
States for performance and safety. Of the 18 tested, Herbatint was the only dye with an
acceptable safety rating, in addition to being named fully acceptable for long-lasting
natural color.
Each product was evaluated for: potential irritation, sensitization, mutagenic risks, and
carcinogen and reproductive toxins using the standards of the Scientific Committee on
Consumer Safety (CSSC) of the European Union (EU). Based on toxicological profiles,
Herbatint was the only hair dye, including two other natural products, judged acceptable
because it uses very few potentially sensitizing or toxic substances.
“This is extremely gratifying to us,” said Pierce Sioussat, president of Bioforce USA, the
U.S. distributor for Herbatint. “For years we have been saying Herbatint has the lowest
levels of chemicals necessary to achieve beautiful permanent hair color. To have that
confirmed by such a creditable, unsolicited testing source certainly increases the weight
of our message.”

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